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Track Me

Riot !n Paris was trying to make it big as Brooklyn’s greatest hip hop rock band. With fresh lyrics and a brash attitude, they had all the right ingredients to be a huge success. Except a following. As innocent ad students, we set out to make them famous with a musical adventure about the obscene amount of personal information littered throughout social media. And how with just a little bit of friendly stalking, it’s easy to uncover enough material to write personalized songs about anyone. Even you.

AD: David Nguyen, Lance Morales  |  CD: Leif Abraham, Christian Behrendt

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Any social post can be a song lyric.

Riot !n Paris was trying to make it big as Brooklyn’s greatest hip hop rock band. With fresh lyrics and a brash attitude, they had all the right ingredients to be a huge success. Except a following. With a grand budget of zero dollars, we set out to make them famous by exploiting the obscene amount of personal information littered throughout social media. And how with a little bit of friendly stalking, it’s easy to uncover enough material to write personalized songs about anyone. Even you.