Change How You See TV

Jim Beam is America’s bourbon. But after years of using tired whiskey tropes and an irrelevant celebrity spokesperson that rhymes with “Kila Munis,” the 225-year old brand lost its place in culture. And while the world has changed a lot in those two centuries, their values have not – respect, integrity, decency. They’re the same values the Beam family has lived by for eight generations, whether it comes to treating a person or making a whiskey. It’s just how they were raised.

AD: Marthon Pucci | CD: Daniel Bonder, David Brown

It’s time to flip TV on its head.

Television. It’s a black box that rots our brains, turns us into couch potatoes, and kills every ounce of imagination from our little minds. Or so the world thinks. Samsung sought to rewrite this perception by creating the most innovative TVs on the face of the planet. TVs that rotate.TVs that turn into art. TVs made for football. And they show no signs of stopping.