You see all kinds of characters in the beer aisle - queens, astronauts, shepherds, whales, skeletons, even a dinosaur on roller skates. They’re each on a different beer can’s packaging shilling their own basic, bland, or bloaty beers. Ugh, we don’t need that. We need a light, delicious cocktail that doesn’t require a kooky cowboy or a sexy mermaid to make it look good. We need a break from beer…with a Jim Beam Highball.