The 365-pack
Shirts come in 5-packs and 10-packs.
Why not one that covers the whole year?
True Classic is a menswear basics brand built on simplicity. Their multi-pack tees—available in 6, 8, and 12-packs—are designed to offer men a simple wardrobe and save them from the endless cycle of laundry. But while these multi-packs may put off laundry a few days, we thought we could do one better and help them put it off all year long.
The 365-Pack included one perfectly-fitting True Classic t-shirt for every day of the year. Yes, all 365 days. Now, laundry day only has to come once a year. That means no more sorting, washing, drying, or folding. Well, for 12 months.
The 365-Pack exploded on the True Classic social channels through a suite of content, directing people to the product’s page on TrueClassic.com. With a price of almost $3,000, the pack received over 2,000 sign-ups for pre-order in just 24 hours. Hey, that’s only $8.21 a shirt. That’s a pretty sweet deal if you think about it.
